The nose knows – How scent drives personal care loyalty

Unlock the power of fragrance to build brand equity and market share

The scent of success

Did you know that pleasant smells can increase sales by up to 40%?* Consumers don’t buy shampoo or body wash solely for performance – they buy for the experience.

Scent has a powerful impact on the perception of a brand and its product efficacy, and it can also help drive repeat purchases.

In The Nose Knows, we explore how personal care manufacturers can leverage scent science to:

  • Enhance product appeal – Align scent with consumer expectations and brand identity.
  • Boost brand loyalty – Signature scents create lasting emotional connections.
  • Drive sales – Fragrance can be the difference between a one-time purchase and a lifelong customer.

We cover:

  • The psychology behind scent-driven consumer decisions
  • How brands are using nostalgic and signature scents to increase market share
  • Geographic nuances in fragrance preferences
  • How Shell NEODOL® and Shell NEODENE® help manufacturers deliver high-performing products that smell great

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A thumb of the white paper.

* https://profiletree.com/hidden-power-of-scent-marketing-with-statistics/

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