Elevate personal care sensory experiences with texture and scent

From spa-like product textures to indulgent, adventurous scents, innovate your formulas to speak to the senses

Product sensory experience influences consumer purchasing behaviour:

• Consumers perceive thicker formulas as better moisturisers
• 88% of consumers view smoother textures as more appealing to use
• US and EU consumers are interested in products with mood-boosting scents

Consumers create unique experiences to develop an environment that nurtures their senses, whether it’s mood-boosting and invigorating or nostalgic and comforting.

Brands can develop products with soothing, nourishing scents and textures to help consumers create their ideal sensory experiences.

Download the guide to uncover:

• Popular product fragrances
• The role of texture in shaping consumer experiences
• How formulators can create stand-out products that speak to the senses