Win in fabric care — how scents build loyalty and market share

Laundry leaders are winning with signature fragrances. Here’s how you can, too

Think about your customers doing laundry. They open the dryer, breathe deeply, and immediately recognise the scent of freshness.

When consumers buy detergent, they purchase the feeling of home, comfort, and quality. In fact, studies show signature fragrances can boost repeat purchases by up to 40%, making scent one of the most powerful tools for brand loyalty in the fabric care industry.*

Download our report to learn:

  • How scent influences consumer perception and product preference
  • The role of fragrance in reinforcing quality, efficacy, and brand identity
  • Emerging trends like scent boosters and AI-driven fragrance development
  • How Shell NEODOL® and Shell NEODENE® help manufacturers deliver high-performing products that smell great
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Find your scent edge

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Who should read this?

This report is designed for fabric care product formulators, R&D teams, procurement officers, and other leaders looking to create fragrances that captivate consumers and drive sales.

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Why fabric care manufacturers choose Shell Chemicals

Quality

We offer global quality assurance as well as product and technical support through our world-class Technology Centres in Amsterdam and Houston.

Performance

Our lightly branched alcohols and alcohol ethoxylates deliver cleaning, solubility, and ease of formulation. These solutions provide superior emulsification with the cleansing and foaming properties consumers demand.

Reliable supply

We have deep experience, global reach and a record of reliable supply on a large scale.

Compliance

We ensure that our products comply with regional and national product safety regulations.

A woman smelling clean laundry.

Speak to a fabric care expert

Enhance your laundry formulations with high-performance chemical solutions backed by deep expertise. Shell NEODOL® and Shell NEODENE® help manufacturers improve detergent formulations and meet evolving consumer needs.

Read the article

* https://profiletree.com/hidden-power-of-scent-marketing-with-statistics/