Global trend: how multifunctional personal care products benefit consumers and manufacturers

Help meet consumer demands for convenience and sustainability while gaining opportunities to stand out in the market.

Global consumers are interested in multifunctional personal care products that do more to help simplify routines and reduce environmental impact:

• 30% of UK consumers would try suncare with active skincare ingredients (Mintel, 2024)
• 76% of US consumers would try deodorant for multiple body parts (Unilever/Dove, 2024)
• 41% of Indian consumers would try suncare with anti-ageing benefits (Mintel, 2024)

Brands that can satisfy consumer demands with one product, combined with an effective marketing strategy, may increase their odds of success.

Download the guide to dive into the benefits of multifunctional products:

• How multifunctional products can help brands with market differentiation
• The motivations behind global consumers’ desire for convenience and sustainability
• Bio-based solutions based on mass balance that are ideal for multifunctional formulas
• Multifunctional product examples in the US, Europe, Latin America and other regions