A woman pouring detergent.

Buyers ask questions before choosing detergent. Does yours measure up?

Ingredient transparency is a must for laundry care consumers.

A thumb of the white paper.

Is this safe? Can I trust the ingredients? These are just some questions consumers ask themselves before buying products.

Rising trends and generational differences influence purchasing decisions, from the cost and ingredients to influencer recommendations and brand loyalty.

Download the guide to uncover:

  • Generational differences in laundry shopping habits
  • Ways AI-powered technology is leaving its mark on fabric care
  • How to adapt your formulas to consumer demand and stricter detergent regulations

Uncover laundry trends and innovations impacting formulations

What markets does your company serve?

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Why fabric care manufacturers choose Shell Chemicals

Quality

Receive quality assurance via our Houston and Amsterdam Technology Centres.

Performance

Formulators can achieve excellent detergency, even at lower temperatures.

Reliable supply

Access our deep experience, global reach, and record of reliable supply at scale.

Compliance

Rest assured, our substances meet regional and national product safety regulations.

A basket of laundry.

Develop laundry care solutions that meet consumer needs

Shell Chemicals is dedicated to supplying customers with reliable feedstocks for laundry care and other applications.

Speak to an expert