Formulating the future of hard surface cleaning

A man and child wiping a countertop.

Uncover the innovations reshaping cleaning products.

Consumers demand more from cleaning products – efficiency, performance, value, and sustainability.

Solutions that reduce waste, use fewer resources, and maintain superior cleaning power can help manufacturers and formulators adapt to these evolving preferences, including:

  • Concentrated and waterless alternatives
  • Products and packaging that meet EU and US sustainability regulations like the Green Deal and EPR laws
  • Environmental responsibility as a selling point
  • Reliable supplies of high-quality ingredients

Are your formulations ready for the future? Get insights into market trends, formulation strategies and how Shell NEODOL® and Shell NEODENE® can help you develop next-gen cleaning products.

Explore hard surface innovation

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