Stay ahead of the curve with bio-based ingredients

Did you know?

At least 75% of global consumers polled express a high interest in bio-based ingredients?

Tracking and anticipating consumers preferences is crucial for staying competitive in the personal care market.

Brands must be skilled at forecasting the types of products and ingredients that shoppers might want – not only next week, but next month and next year.

That’s why Shell Chemicals and Foresight Factory asked 1,800 consumers around the world about their personal care preferences, including product attributes, sustainability, bio-based ingredients, and more.

Brands can use these insights to help plan their business strategies and protect and gain market share.

Download and read “Meeting Demand for Bio-based Ingredients,” to dive into these valuable insights.

These are some topics we explore:

• How consumer preferences are shifting towards sustainability and natural ingredients, and how they differ across countries
• The role a mass balance approach and third-party certifications play in meeting sustainability demands
• How bio-based feedstocks compare to other solutions and offer formulators the benefits of high performance