A balanced guide to sulfates in shampoo and skincare formulations

Learn why sulfates in personal care are misunderstood by consumers.

Many consumers don't think sulfates belong in personal care products, but some product formulators disagree. There's a growing consumer perception that this ingredient is harmful, such as fear of skin irritation. However, sulfates for personal care manufacturing can have several practical benefits, such as dissolving dirt and oils and creating lather and suds.

So, what's the solution?

Download the resource, “A balanced guide to sulfates in personal care formulations”, which draws on our team's deep surfactant expertise. In it, you'll learn:

  • The pros of using sulfates, such as superior cleansing, richer lather, and additional performance benefits
  • Approaches for addressing consumer concerns
  • The cons of using sulfates, including skin irritation, potential environmental concerns, and more
A thumb of the sulfates guide.

Cut through the confusion around sulfates

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