A balanced guide to sulfates in personal care formulations

Learn why this ingredient is the most misunderstood by personal care consumers.
Many consumers don’t think sulfates belong in personal care products, but some product formulators disagree. There’s a growing consumer perception that this ingredient is harmful, such as fear of skin irritation. However, sulfates can have several practical benefits, such as dissolving dirt and oils and creating lather and suds.
So, what’s the solution?
Download the resource, “A balanced guide to sulfates in personal care formulations”, to learn:
- The cons of using sulfates, including skin irritation, potential environmental concerns and more
- The pros of using sulfates, such as superior cleansing, richer lather and additional performance benefits
- Approaches for addressing consumer concerns
Download the guide to discover a few of the pros and cons of sulfates. |